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Research papers

Scanning data for improved retail marketing

The paper examines the various possibilities of using scanning data to improve the marketing of retailers. As a start, the method, the benefits and the status of scanning are described. Retail marketing encounters a number of general and special...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Egon Huppert
Company: Nielsen
June 15, 1982
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Citation

Huppert, E. (1982a, June 15). Scanning data for improved retail marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/scanning-data-for-improved-retail-marketing


Research papers

Safer assortment decisions by experimental design

Determining the number of lines per range requires assortment decisions on the number of items and facings displayed in the stores. The constraint of limited shelf space and demand and cost interactions among the various products of the assortment...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Egon Huppert
Company: Nielsen
August 1, 1975
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Citation

Huppert, E. (1975a, August 01). Safer assortment decisions by experimental design. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/safer-assortment-decisions-by-experimental-design